On November 7, as part of the Business Strategy course taught Assistant Professor Giorgos Papagiannakis, the second-year Athens MBA students successfully completed their collaboration with Fresh Line.
During a series of pitches, the teams analyzed the company's strategy and presented evidence-based proposals, addressing four central strategic issues raised:
- Distribution channel development
- Acquisition strategies
- Sustainability
- Leveraging artificial intelligence
The process was an excellent opportunity to connect theory with practice, strengthening students' strategic and analytical skills through a realistic simulation of strategic decision-making.
Congratulations to all teams for their effort, creativity, and professionalism!
We warmly thank Ms. Natali Vagioni, CEO of Fresh Line, for the collaboration and inspiration, as well as Ms. Meropi Tsaousi, Executive Director of Fresh Line, who joined us in the evaluation of the presentations.
