As part of the Business Strategy course with Dr Giorgos Papagiannakis, the second-year Athens MBA students had the pleasure of welcoming Ms. Natali Vagioni, CEO of Fresh Line.

Her presentation focused on critical issues of modern business practices, such as the development of distribution channels, acquisition strategies, sustainability, and the use of artificial intelligence to automate business processes. The discussion that followed highlighted significant challenges as well as opportunities for businesses in the new digital era.

The collaboration continues, as students will be invited to work on an original Fresh Line business case, delving further into the above topics. This establishes an excellent opportunity to connect theory with practice and strengthen their strategic and analytical skills.

We warmly thank Ms. Vagioni for the inspiration, time, and contribution to the academic experience of our students.